Cars

First Sight: Volvo’s Jeremy Offer on the ES90 and beyond

By 2025-03-24T17:30:00

Volvo ES90 - ext front-on copy

From 1980s Coupé inspiration to 2025 tech challenges and future opportunities, Volvo’s head of global design Jeremy Offer gets candid

Deep within the Stockholm archipelago last week, the Volvo ES90 435-mile range fastback EV gained its global reveal. Setting the launch inside the Artipelag modern art museum alongside a cascade of contemporary sculpture plus a late Coupé-badged version of the angular Marc Deschamps-designed, Bertone-built 1985 Volvo 780 was a brave move. But unlike some other unveils – where the suggested spiritual forebear upstages the new model – in this instance the new ES90 more than held its own.

Volvo ES90 - ext front-on copy

Volvo ES90 front-on 

Indeed, presented on a striking upended pyramid plinth while electronica band Little Dragon entertained the assembled global media – including a truly banging version of SBTRKT’s Wildfire on which the group’s Swedish/Japanese lead singer guests – the ES90 world premier felt like a well-curated cultural moment, not just another humdrum car launch. At the evening launch, Volvo’s…

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