VW design boss Andy Mindt gives an early walkaround of the new concept which, two years into his tenure, now sets the stage for a new design language
Since joining back in January 2023, head of design Andreas Mindt has been on a mission to bring the Volkswagen brand back in line with its core values: cars for the people, design with functional – with purpose – and universal appeal.
As any changing of the guard should, the process has not been rushed. The incoming design boss has gradually made his mark, most evident in a series of concept cars that have been rolled out over the past couple of years. These include the ID. 2all, a stocky hatchback; the ID. GTI, a stocky hatchback; and now the ID. Every1. Can you guess how we’d describe that, too?
This new electric hatchback follows a similar formula to those that came before it, but is now more refined and balances stocky proportions with clean surfacing and an approachable ‘humanised’ face. More on that later. Showcased in a deep golden yellow paint, it is very different to the ID. GTI (red) and ID 2.all (blue). From the side, the overhangs are both exceptionally short front and rear, emphasised by large 19” wheels in concept form.
The black A pillar and dark windows creates a kind of Spartan helmet effect, as if the glasshouse is a visor. Perhaps it is just the gold effect that gives this impression; or maybe I’ve seen Gladiator too many times. Moving on.
The car itself was revealed yesterday evening, but Car Design News managed to grab some time with Mindt earlier this week to learn more about his philosophy for the VW Cars brand, his appreciation for heritage more broadly and why chunky wheel arches could be seen as part of his design signature.
Car Design News: How long have you been working on this concept, when did things get started?
Andreas Mindt: We began…
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