Cars

Ford team creates China-specific trim for new Bronco

By 2024-04-23T14:39:00

7. Bronco Hero Shot in China Desert_Cactus Gray

China is the first market outside of the US to have received a variant of the Bronco SUV tailored to its needs 

The Ford China Design Centre has tried its hand at some China-specific variants of the new Bronco, building on the idea of the Great American Outdoors. In the team’s own words, there has “never been a better time” to introduce the Bronco to adventurous locals in China. 

Car Design News has already explored the overall design of the new Bronco in depth at the time of its release, which you can read more about here. This particular exercise was more a study of tailoring the CMF to suit a Chinese audience, and as the brand points out, there are similar domestic trends around camping and exploring the country’s sprawling, diverse landscape. 

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