With an all-star team led by Julian Thomson, the Midlands-based design studio has lifted the covers on a blistering new concept
Nestled in a quiet industrial estate in Leamington Spa, GM’s UK advanced design studio could have played it safe with its first project destined for public eyes. But not so: why not rethink an American icon in the Corvette.
On a tour of the facility earlier last year, CDN learned how this unassuming outpost would be a source of creativity for the main GM “mothership”, funnelling new ideas and offering a different perspective to the global design footprint. And a fresh perspective is exactly what was given – who would have thought a UK design studio would get its hands on the Corvette brand.
Speaking to design director and studio lead Julian Thomson, he agrees that it is unexpected and might even raise a few eyebrows, particularly those across the pond.
But because the…
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