Cars

Ilhun Yoon: “What makes Genesis is everyone’s expertise and fantastic teamwork”

By 2025-03-11T10:00:00

DPS 1 Ilhun Y - Genesis (looking R)

Ilhun Yoon, head of global design centres for Genesis, on the digital nature of the global Genesis studios, brand identity and what a sustainable future looks like

When I started at Genesis in 2016, we were a small team. After three years, our team was elevated to a design group. Since last year, the design group has become the Genesis Design Center with global studios.

There are about 80 people working in Genesis Design Gangnam in Seoul, and it’s around 130 people in total globally, including Genesis Design California, which will open a new studio early next year, and Genesis Design Europe in Frankfurt. The…

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