“India has made a remarkable improvement in perceived quality”

19Tata Sierra interior

Car Design News chats to a growing Indian consultancy that is finding plenty of work as a specialist in perceived quality 

Indian car manufacturing and design has come on leaps and bounds over the last decade or two. Now with a solid base from which to work, the focus is turning to some of the more enigmatic themes of perceived quality (PQ) and finding factors that delight, not dismay. 

Amit Sharma is head of specialist consultancy Karigari. He has seen plenty of issues over his time in the industry but recognises a real growth in awareness, sparked in his eyes by the work of Tata Motors and in turn JLR, but also the likes of Mahindra and some of the larger two-wheeler brands in India. “PQ in an Indian context is still very new,” he says. “What we learned from JLR some 15 years back was the baseline of craftsmanship, material quality, functional excellence and basically anything to do with your senses; the attributes that influence whether you buy a product or not.”

18Tata Sierra interior

Inside the new Tata Sierra – quite different to the original

Earlier in his career as a PQ specialist, Sharma recalls…

This content is available to subscribers only   |   Sign in

Get unlimited access to Car Design News

Unlock exclusive design knowledge, inspiration & connection.

Free Trial

Trial

Includes:


Knowledge

  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration

  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Access Interior Motives magazine in digital page turner format

30-days free

Then $16 per month for Essential subscription

Billed as $194 annually

Start free trial

Other currencies: £149 / €179 annually

Available to new subscribers only

Essential Plus

Essential

Includes:


Knowledge

  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration

  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Activate a 20% discount on the annual Car Design Review yearbook

Connection

  • Take part in subscriber only design challenges

$22 per month

Billed as $259 annually

Subscribe today

Other currencies: £199 / €239 annually

Premium

Premium-svg

Includes:


Knowledge

  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams
  • Access deeper insights with trend report whitepapers

Inspiration

  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Receive 1x annual copy of the Car Design Review yearbook
  • Activate a 25% discount on additional Car Design Review books

Connection

  • Take part in subscriber only design challenges
  • Participate in subscriber only online workshops

$32 per month

Billed as $389 annually

Subscribe today

Other currencies: £299 / €359 annually

 

Explore more subscription options.

 


Need help?


For help with individual user subscriptions please contact:

Eric Ng
Eric.Ng@ultimamedia.com

For help with multi user subscriptions please contact:

Freya English
Freya.English@cardesignnews.com

 

Sign in     Forgotten password