Italdesign’s Joaquin Garcia gives CDN a walkaround of the Quintessenza concept and explores the idea of simplicity
Occupying a slightly different spot to last year, Italdesign’s exhibit at Milan Design Week 2025 once again underlined the crossover between car, fashion, product and industrial design.
Greeting visitors upon entry is an impressive scale model of a high-speed train, a series of bicycles, beautiful hanging pendant lights and a carefully-curated selection of activewear. Move on through, and things get even broader, from a single wheel mounted on a plinth, a selection of office chairs, coffee machines – ovens – and even a showcase of Seiko watches (our pick of the bunch was a Giugiaro-designed Chronograph, better known as the ‘Ripley’ for its role in the film Aliens.) It is a celebration of how design considerations extend beyond the obvious, touching everyday items and transforming the mundane into the marvellous.
Now, the real draw occupied the rear of the exhibit and was difficult to miss. The Quintessenza concept was revealed in person at CES earlier this year and previewed an exciting take on the pick-up as an idea. Inspiration came in part from the Subaru Brat, a…
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