Jaguar sparked controversy with its rebrand, but will its new concept, the Vision Type 00, silence its critics? Mark Smyth attended an exclusive preview with the design team
The year 2020 was a strange time. The impact of Covid was being felt around the world and while it brought with it a tremendous community spirit, it also brought a sense of trepidation and foreboding. Probably not the best time for a design team to start work on the very serious matter of reviving Jaguar, but start they did.
The result is the Jaguar Vision concept Type 00. The name says it all really, car 00, the car that sweeps the road ahead of competitors on a rally stage, the car that marks the beginning. In this case, it’s a new beginning, or perhaps a new new new beginning; Jaguar has had a few restarts over the years. This isn’t like any of those that have gone before it though, this is throwing everything in and betting on red. Not to be melodramatic, but if it doesn’t work, it’s probably all over for Jaguar.
The Jaguar renaissance hasn’t started well. The rebranding has been met with mixed reactions, mostly of the negative kind, but editor James McLachlan has already delved into that and shared his opinion.
Now we have an actual car, the thing that was very much lacking in the controversial ad. The fact that…
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