Jeep has entered a collaboration with The North Face. Mark Smyth travelled to Mont Blanc to chat to the design team behind it
The latest collaboration between a car company and a clothing brand sees Jeep teaming up with The North Face. The result is the Jeep Avenger 4xe The North Face Edition, a limited production model for the European market.
Collaborations between car companies and clothing brands have existed for decades. Often it’s just about the clothing, such as Porsche and Hugo Boss or Lamborghini and Versace. Polestar even teamed up with Balenciaga in 2020, although it was just for the gaming world and fortunately there were no rips or holes in any of the virtual Polestar models. Collaborations have also created special edition models with design and material elements from clothing brands, including the Fiat 500 by Gucci, Zegna’s work with Maserati, Peugeot’s connection to Quiksilver or Lacoste and one of the most famous connections, Mini and Paul Smith.
While the clothing brand might have its origins on the North Face of the Half Dome mountain in Yosemite National Park in the US, the inspiration for the Avenger version is the second highest peak in Europe: Mont Blanc. Just 4,806 models will be produced, the same number as the height of the famous Alpine mountain.
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