The new Jeep Wagoneer S showcases a significant design shift for the American marque. We spoke to Jeep’s head of design at a preview event in Germany
The Jeep Wagoneer is argued by some to have been the first premium SUV. There are those at Land Rover that dispute this, but what’s bit of friendly debate between OEMs. What matters is that the Wagoneer has been around since 1962 and has firmly written its name in the automotive history books.
The nameplate returned in 2020, with a new model going on sale in 2021. There’s plenty of evolution in its design from previous models, but now there’s a Wagoneer S and it’s nothing like the the regular Wagoneer at all.
For starters, it’s battery-electric, but it looks very different. To get some insight into it, Car Design News attended a preview in Mainz, Germany and spoke to Vince Galante, head of Jeep Design. Given how very different the new model looks, is it a sign of a new design language?
“It was more how do we push Jeep into a new space that respects the heritage of Jeep, but moves us into the future,” says Galante. “We always think of Jeep as iconic and traditional, but if…
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