Karma design bosses reveal the ‘ultimate’ edition of the Revero
By Freddie Holmes2024-11-02T18:00:00
Michelle Christensen and Nicholas David share the design story behind the brand’s latest ultra luxury performance coupe
Karma has today revealed the Invictus, a performance-first super coupe that may well be the final iteration of the Revero. Shown on the manicured lawns of the Las Vegas Concours, it carries the same distinctive Karma silhouette and design cues but brings added capability and some subtle details inspired by American Art Deco icons.
In this wide-ranging interview, VP of design Michelle Christensen and senior design director Nicholas David discuss not only the latest addition to the portfolio but also trends around luxury, the pendulum of screen sizes and bringing mainstream OEM processes to new brands.
Car Design News: You were in Vegas this time last year. What made you choose the Concours again for this launch?
Michelle Christensen: I think we were the first company to reveal a vehicle here, and with the aim to push the brand way more upscale to ultra luxury Vegas is an awesome setting for that. You’ve got all the ballers, the high rollers, and the Vegas Concours is just really cool. If you were to compare it to Monterey, it’s a bit more approachable and has a different vibe. It’s a great setting for our brand and we want to continue revealing vehicles here.
Nicholas David: Ywhen we did it in Vegas last year, it was about a week before the Formula 1, so there was already this kind of automotive vibe in the city with all the press and people in town. The setting is really impressive and you’re next to some very high end brands.
CDN: You were rubbing shoulders with Rolls Royce and Automobili Pininfarina among others. Is that who you consider your competition?
MC: Yeah, I think so. The portfolio we’re planning has a nice wide range but we are definitely aiming for ultra luxury. We’re really upscaling the brand and I think that’s where this whole reveal of Invictus comes in: it showcases our ability to customise and personalise. With our facility in California and our low volumes, we can reach a similar kind of level to some of these competitive brands.
CDN: The Invictus is