Cars

Kia EV3 confirms Habib’s strong design direction

By 2024-05-23T10:00:00

Karim & Kia EV3 ext F3Q - Milan preview 2024

Car Design News had an early look at the new Kia EV3, a compact SUV that continues a theme set by the EV9

The Kia EV3 production model broke cover on Thursday 23rd May 2024 (11:00 BST) but in advance of that reveal, Car Design News attended an earlier press preview of the full-electric small SUV at a private space during Milan Design Week, and had a good chat with its design leaders.     

Seeing the car up close, the production EV3 doesn’t provide any visual exterior shocks – especially for those who have also viewed images of the EV3 concept last year, or indeed the bigger 2023 EV9 production flagship SUV – but this is a good thing. As the geometrically-driven design direction has already received widespread positive feedback from public and press alike.

Guy Bird & Jochen w EV3 ext

Guy Bird with VP interior design, Jochen Paesen

After a short introduction by Kia’s global design EVP Karim Habib, Teck-Koun Kim, head of Kia Next Design Group talked through the exterior details of the EV3, highlighting the side profile as the key view, “where you see the technical graphics and sporty gesture of the vehicle.”

He also mentioned the…

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