Cars

Mini targets authenticity as bigger models come in

By 2023-05-16T12:17:00

New Mini design language elements019_highRes_-

Head of Mini design, Oliver Heilmer, tells Car Design News about the brand’s new design language: Charismatic Simplicity

Following the reveal of the Aceman concept some time back now, Mini has shared more insight into its upcoming design refresh. Dubbed ‘Charismatic Simplicity’, the new design language comes amid the introduction of a new, larger model to the Mini family.

Indeed, the Aceman was a preview of this new model – the brand’s first ever concept – and so part of the challenge was ensuring that “Mini feeling” remains intact as its physical proportions swell. But it’s not all about size, with new emphasis on lighting, a modern, minimalist interior and newly interpreted wheel designs. 

Head of Mini design, Oliver Heilmer, describes…

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