Ferrari has entered a new segment with the Purosangue, but how big a challenge was its design for Flavio Manzoni and his team?
Ferrari has entered the SUV market, but don’t call the new Purosangue an SUV — it’s a sports car says the Maranello marque. Confused? In order to get a better idea of what it actually is, we spoke to chief design officer, Flavio Manzoni, who firstly explained what it is and what it isn’t.
“We didn’t want to make an SUV or a car that belongs to any particular category,” he says. Initially, the team looked at what the vehicle needs to be; it has to provide Ferrari performance and dynamics, a raised ride height and reasonable luggage space, but crucially it also has to offer proper space for two adults in the rear seats and easy accessibility. These are not the problems Ferrari usually has to consider, but back in 2015 the team set to work.
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