China Design

Byton reveals new Chinese studio (and more production car secrets)

By 2019-06-14T11:46:00

BYTON Design Studio Opening4 - media scrum

Byton’s new Shanghai studio opens as it readies its first production car

As Byton readies its first production car – the full-electric, mid-sized SUV M-Byte with that 48-inch full-width screen due in September – it has also expanded its design footprint with a bigger Shanghai studio.

The official opening on Thursday 13th June 2019 was hosted by Byton’s senior VP of design Benoît Jacob, China design director Rick Chen and other key members of the global design team, but as Car Design News was unable to be in Shanghai last night, it made an exclusive conference call to Jacob a few hours before the unveil, to get the necessary low-down.

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