How do CMF teams tackle the design of a new interior colour? What are the starting points, and how is a material mastered for sign-off? Nick Hull investigates the approach of two brands in contrasting segments to find out more
“There are very different processes and timings across design fields,” says David Hopwood, CMF design chief at Mahindra Advanced Design Europe (MADE). “We start by telling a story, creating a philosophy to understand that vehicle and the intended persona. It’s important to understand the capability of various materials and work closely with suppliers. Also, to let the design language speak for itself. There should be an honesty to it. A recycled material need not hide that characteristic.”
“We take inspiration from non-automotive sources such as art, fashion, furniture, architecture and nature,” adds Marie Camille-Lecoq, head of CMF and sustainability at Lotus. “After that we…
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