Afry’s head of design Rob Dolton shares an insight into the team’s in-house AI engine, and explains that despite its efficacy there is no substitute for the human eye
As we’ve seen this week, the subject of artificial intelligence (AI) certainly brings out strong opinions. Some may not age particularly well.
Taking a very different and more measured approach to the topic is Rob Dolton, who suggests that AI is a tool just like any other and it is down to the individual who should employ it how they wish.
On a visit to Afry’s Gothenburg design studio earlier this year, the team’s head of design explained how they have been trialling different forms of software, even creating their own independent tools that suit how they work.
Indeed, AI can be off the shelf. A commodity. An unbranded washing machine that performs the same purpose as any other, with the only variable being the type of clothes being put in. It can also be far more tailored – trained in fact – for certain goals. What does that mean exactly, we hear you cry. Enough with the vaguity and buzzword bingo.
In Afry’s case, the team has created a programme that can learn from physical hand-drawn sketches and recreate that particular artistic style. Rob Dolton can train the system to eventually draw like Rob Dolton with generative text-to-image outputs, for example. This can be
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