Design Tools

Ideation with Midjourney

By 2025-02-21T13:05:00

2035-Ford-Taurus

Our US correspondent, Karl Smith, reports on his experiments with one of the hottest new AI tools

Our February Focus has centered on digital tools in the automotive design world. One that has generated considerable excitement is Midjourney, a text-to-image AI tool.

Midjourney became available in 2022, and soon became a favourite of gaming and fantasy illustration enthusiasts. Since then it has grown to over 20 million users, and adds about 23,000 users a day. It now boasts one of the largest AI communities – outside of ChatGPT, of course.

City-Car

Midjourney is useful for early-stage form exploration. Here, a city car study

I have been using Midjourney for a couple of years now and have watched it evolve from an interesting, but rather awkward, image generator to a very useful ideation tool. This little report is an overview of my experiences, with observations about the tool, but is in no way a primer in the use of Midjourney.

It is good to know a bit about how Midjourney works. It generates four images from a text input, called a prompt. Prompting is considered a bit of a dark art in itself. The…

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