Designers

Breaking: Frascella joins Audi as Lichte takes new VW Group role

By 2024-02-15T10:31:00

BW Massimo and Marc Lichte hero

Marc Lichte has left Audi, replaced by outgoing JLR design director Massimo Frascella 

Audi has a new chief designer. Exactly ten years after he took over at the helm of Audi Design, Marc Lichte has left the company. He is replaced by Massimo Frascella, previously design director at Jaguar Land Rover.

Frascella, a graduate of IAAD in Turin, began his career at Bertone, where he created the 1999 Bella concept. He then moved to Ford, where…

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