Callum promotes new head of design

NYOBOLT EV IMAGE 6

Callum design has promoted creative lead Aleck Jones to head of design 

Design house Callum has promoted from within to appoint a new head of design. Aleck Jones joined in 2019 and had previously been the creative lead. Primarily a digital designer – drawing on his time at JLR as an Alias designer – he told Car Design News how the team’s “digitally-led design ethos” has allowed them to work with an “unprecedented efficiency and great scope for creativity.” 

A graduate of Coventry University, Jones eventually found 3D design roles with JLR and Triumph Motorcycles before cultivating a successful decade-long career as an independent designer. Since joining Callum, Jones has worked on numerous projects and most recently the Skye concept, revealed in November, as well as the Vanquish 25 and Nyobolt EV. Design director and founder, Ian Callum, noted that the team was “delighted” when Jones joined, “bringing innovative thinking and capable of leading, challening and…

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