Designers

Car Design Review 9: Jochen Paesen, Kia

By 2023-06-14T14:58:00

Jochen Paesen Kia EV9 hero resized

Read our interview with Jochen Paesen of Kia, which was included in Car Design Review 9 

I moved to Kia over two and half years ago just as Covid started, so I had to deal with the pandemic as well as learning about the new company. It wasn’t the easiest of combinations. But the team here is immensely proactive and clever in how they approach things so that was a journey we took together. What impressed me was the speed in which we worked digitally. We have very good 5G in South Korea so we could work online and use VR with the different studios very quickly.

From an interior perspective we need a bit more physical design to go with the digital, because ultimately you need to sit in a vehicle, feel comfortable, understand the waistline and the volume of the dashboard, as it’s all very close to you. So it’s about a good balance between the two. Digital saves time, but it doesn’t replace physical. 

At Kia, three years is a long time. When I arrived the EV9 project started as a production car project and then we communicated it through the 2021 show car. Kia is a smaller brand in relative terms to Hyundai and one that needs to have a recognisable identity that is unmistakably Kia. We have many markets to serve so there should be differentiation between the regions but there…

This content is available to subscribers only   |   Sign in

Get unlimited access to Car Design News

Unlock exclusive design knowledge, inspiration & connection.

Free Trial

Trial

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Access Interior Motives magazine in digital page turner format

30-days free

Then $16 per month for Essential subscription

Billed as $194 annually

Start free trial

Other currencies: £149 / €179 annually

Available to new subscribers only

Essential Plus

Essential

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Activate a 20% discount on the annual Car Design Review yearbook

Connection
  • Take part in subscriber only design challenges

$22 per month

Billed as $259 annually

Subscribe today

Other currencies: £199 / €239 annually

Premium

Premium-svg

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams
  • Access deeper insights with trend report whitepapers

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Receive 1x annual copy of the Car Design Review yearbook
  • Activate a 25% discount on additional Car Design Review books

Connection
  • Take part in subscriber only design challenges
  • Participate in subscriber only online workshops

$32 per month

Billed as $389 annually

Subscribe today

Other currencies: £299 / €359 annually
 

Explore more subscription options.

 


Need help?


For help with individual user subscriptions please contact:

Eric Ng
Eric.Ng@ultimamedia.com

For help with multi user subscriptions please contact:

Angela Yang
Angela.Yang@cardesignnews.com

 

Sign in   |   Forgotten password