Julian Thomson, design director of GM Advanced Design Europe, talks recruitment, managing a team of designers and driving growth
General Motors was well covered in America and the Far East, but there was nothing in Europe. Particularly compared to Stellantis and Ford, GM lacked that input. But this new GM studio in Leamington Spa, UK, is not here to design cars for Europe, or even to put a European spin on American product. We are here to provide another point of view. For any brand to be successful in the world, car design needs to be a global product. It needs to have all those influences in the melting pot.
The team started work in July 2022 and opened this 30,000 sq ft space in October 2023.
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