Designers

Exclusive Pininfarina of America tour: “We’re not looking to follow trends”

By 2023-03-13T16:20:00

18391-cy-pinin-0738-high-levePinin Miami

Michael Nash takes a tour of Pininfarina of America’s studio in Miami, examining the crossover between car and architectural design and discussing how to keep design fresh and exciting

A man-made island, in the shape of a perfect triangle, sits in the ocean just south of downtown Miami. Part of the Brickell neighbourhood, the island emanates a sense of calm, and feels as if it has been lifted from a storybook with its well-kept lawns and gardens, its cobbled pavements and pristine buildings.

Inside a large glass structure, a satellite design team is busy working away on numerous projects that span several industries, from mobility to architecture. Pininfarina of America opened this office back in 2016, starting with just a handful of employees and a few promising projects. The team is now 35 members strong and has played a key role in the company’s expansion into different industries and countries.

“Miami was the natural decision for Pininfarina when deciding on the location for a satellite office because we already had some architecture projects in Brazil, along with a couple of other projects in Florida in the industrial design and transportation field,” explains Claudio da Soller, general manager of Pininfarina of America. “It is also the…

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