Design moves fast in China, says GAC’s Fan Zhang, which means creating distinct identities for multiple brands is a serious challenge, especially when there is so much competition
GAC’s VP of design Fan Zhang has spoken about the challenges posed in differentiating petrol and electric cars in terms of design. Zhang, who oversees multiple brands under the GAC umbrella, including GAC Motors and Aion, was the keynote speaker on day 2 of CDN’s virtual event, Car Design Dialogues Asia.
“With the new arrival of EVs, which we only started doing four years ago, at the beginning we inevitably incorporated some of the design cues or design aesthetics from petrol cars into the EV design,” Zhang said.
In parallel we try to think how to give the so-called EV character, like close up the grille and make it faceless. And also try to make the headlamp more linear to give us a high-tech impression.”
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