Designers

Genesis CMF designer juggles tradition with innovation

By 2025-02-03T14:18:00

3755-2025Electrified GV70

Hailee Hyeyeon Kim of Genesis describes how her experience in the consumer electronics world is helping sculpt her work for the luxury brand

The design crossover between consumer electronics and car interiors is becoming increasingly tangible with the digitalisation of the cockpit, implementation of advanced driver assistance and autonomous driving systems, and material evolution trends. Furthermore, the gradual introduction of smart surfaces and AI-powered voice recognition tools are turning the car into an extension of the smartphone.

This makes for a tricky balance at a company like Genesis, where luxuriousness is a key brand identifier. But for Hailee Hyeyeon Kim, senior CMF designer at Genesis, bridging the gap between the two worlds offers exciting opportunities.

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