Senior design leaders at General Motors give their take on the role of sketching in modern studios
It’s no secret that putting pen to paper is the foundation of car design. Communicating ideas, experimenting with shapes and refining details can all be done quickly, easily (relatively speaking) and in one’s own distinct style. And as CDN readers will know, the artwork that is created by a designer does not go to waste once the car hits the road. It is often central to marketing efforts and telling the story of why that car exists and how it came about.
On a visit to General Motors’ European design outpost, we grabbed some time with top design bosses to get their perspective on the skill, what it means in an age of digital tools and whether it is still seen as the barometer for whether someone can walk the walk in car design. “I think about this all the time,” muses Sharon Gauci. “The new tools are brilliant, but…
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