Inside General Motors’ Design West studio
It’s been nearly 70 years since General Motors opened the doors to its iconic Technical Center in Warren, MI, where generations of designers penned thousands of cars within its Eero Saarinen-designed walls. Now, after decades of planning, GM has a gleaming new wing that unites more than 700 designers and creatives under one roof.
“The whole thing is about collaboration,” senior VP of global design Michael Simcoe told us during a tour. “Design has always been this place where the empire closes the doors, and in recent years we’ve tried to open that up, but it wasn’t really possible before because we didn’t have the space to bring in the engineers, all the program teams, and all the people we need to collaborate with. But we can do that now.”
This content is available to subscribers only | Sign in
Unlock exclusive design knowledge, inspiration & connection.
Knowledge
Inspiration
Billed as $194 annually
Other currencies: £149 / €179 annually
Available to new subscribers only
Knowledge
Inspiration
Connection
Billed as $259 annually
Other currencies: £199 / €239 annually
Knowledge
Inspiration
Connection
Billed as $389 annually
Other currencies: £299 / €359 annually
Explore more subscription options.
For help with individual user subscriptions please contact:
Eric Ng
Eric.Ng@ultimamedia.com
For help with multi user subscriptions please contact:
Angela Yang
Angela.Yang@cardesignnews.com
The designer has received his second promotion in as many years
Autonomous vehicles need not be as cold and uninviting as we might first think, providing the focus lands on humanisation and smooth UX design
Car Design News goes inside Ford’s human-centered design studio to understand how the brand is researching what people want, use and ultimately need
