Designers

Inside General Motors’ dream studio

By 2024-07-16T15:47:00

General Motors Design West Cadillac studio with 2025 Cadillac OPTIQ and 2025 Cadillac Escalade IQ

Inside General Motors’ Design West studio

It’s been nearly 70 years since General Motors opened the doors to its iconic Technical Center in Warren, MI, where generations of designers penned thousands of cars within its Eero Saarinen-designed walls. Now, after decades of planning, GM has a gleaming new wing that unites more than 700 designers and creatives under one roof.

“The whole thing is about collaboration,” senior VP of global design Michael Simcoe told us during a tour. “Design has always been this place where the empire closes the doors, and in recent years we’ve tried to open that up, but it wasn’t really possible before because we didn’t have the space to bring in the engineers, all the program teams, and all the people we need to collaborate with. But we can do that now.”

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