Designers

Interview: Debra Choong, Bridge of Weir

By 2024-02-12T16:57:00

Debra Choong Bridge of Weir 1

Scottish leather company Bridge of Weir has opened a design studio in Warwick, near Coventry. Car Design News spoke with head of design Debra Choong to garner her thoughts on the industry

Scottish leather company Bridge of Weir’s new studio in Warwick aims to push the boundaries of leather as an automotive interior material and connect its customers with luxury OEMs. The new studio follows the opening of the company’s ‘super tannery’ towards the end of 2023 at their Scottish headquarters. Car Design News caught up with Bridge of Weir’s head of design, Debra Choong, to get her thoughts on material innovation, the perception of leather and the future of luxury.

Car Design News: What does your role at Bridge of Weir entail? Talk us through a typical day.

Debra Choong: The main aspect of my role is to push the boundaries of traditional leather design. I dedicate a certain amount of my time to exploring innovative techniques, incorporating processes such as digital printing or CNC perforation in our processes to create unique textures, patterns and embellishments with our leather…

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