Designers

Interview: Stefan Lamm, director global advanced design, Mercedes

By 2024-09-03T08:10:00

Stefan Lamm

CDN sits down with Stefan Lamm, the new director of global advanced design at Mercedes-Benz

Following a conversation on career aspirations with his parents as a 14-year-old boy, Stefan Lamm decided he would chase his dream of becoming a car designer. He religiously pored over German car magazines and spent hours staring out the window at his neighbour’s car – a new Mercedes W123, the classic saloon of the 70s.

Fast forward nearly 50 years, and Lamm has been appointed the director of global advanced design at Mercedes-Benz, having previously held positions at GM Europe, Opel, Ford and SEAT. Car Design News spoke to him about his new role and discussed the ins and outs of advanced design, from the use of state-of-the-art tools to consumer desirability.

Car Design News: What have been your career highlights to date?

Stefan Lamm: My first…

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