Read on for the key takeaways from CDN’s recent livestream on perceived quality
Strategies vary from brand to brand, but perceived quality (PQ) can help to ensure a design resonates with customers as intended and as a result, boost sales. Over time, the application of solid PQ principles will build trust, respect and desire, creating the picture of a car that is class-leading, built to a high standard and ultimately safe to drive.
As CDN has learned during recent investigations – including an entire month dedicated to the topic – there is so much to cover, and uncover. To go even deeper and meet some of the industry’s brightest talents in the PQ space, we hosted a livestream with Madalina Marcu of McLaren and Corentin Cheminot of Lucid, plus special guests. Below are the key takeaways of that discussion, which opened with the question: how do you define perceived quality?
Marcu tackled this first, likening it to the seasoning that amplifies a meal from good to exceptional. Although as is highlighted later on, PQ is not something that comes in as a final flourish and is in fact a constant throughout any decent car design project.
“Perceived quality is…
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