Designers

Marek Reichman: “You don’t need an Aston Martin, you desire one. And that’s my job

By 2025-02-10T15:50:00

DPS 2 ALT Marek R - Aston Valiant (inside) Goodwood FoS 2024

Marek Reichman, chief creative officer at Aston Martin Lagonda, explores the marriage between performance and design and delves into his source of inspiration

My job really is the emotional connection with the consumer. You don’t need an Aston Martin. You desire one. It’s about creating something that will make the hairs on the back of your neck stand up, because there is a visceral, emotional sensation and connection.

I laugh with many of our customers, that I’ve probably cost them £5 million over the time I’ve been at Aston Martin. That’s a lot of money to outlay because you like something that somebody did.

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