Designers

Meet the studio reviving Australian car design

By 2024-11-19T11:40:00

GoMotiv studio interior00952

GoMotiv is building a strong team in Melbourne to tackle global projects. Studio leaders spoke to Car Design News about the nature of design in Australia, taking on more work and digital tools 

There is no shortage of great Australian designers, from iconic industrial designer Marc Newson to General Motors’ Michael Simcoe and Andrew Smith, not to mention Ford’s new design boss, Todd Willing – although he would rightly correct us to say Tasmanian. It is a nation that seems to foster strong design chops, but with few remaining OEM studios in Australia, much of that talent ends up abroad in Europe, Asia and North America. 

GoMotiv studio interior-5

The GoMotiv studio in Abbotsford, Melbourne

Based in Melbourne, independent design house GoMotiv is changing things. It is one of the few studios still closely engaged in car design in the country, save for a handful of others like Volkswagen Commercial Vehicles, Toyota Altona and Ford’s. General Motors, previously manufacturing and designing Holden models on home soil, left the market in 2020.

But rather than shrinking, GoMotiv is expanding and is even beating global studios to secure major contracts. “At this point we’re the only independent automotive design studio in Australia,” says…

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