Experienced perceived quality specialist Kyungmin Lee explains how carmakers stand to gain from giving PQ a platform within the group
As part of our January focus on perceived quality (PQ), Car Design News will be speaking with a series of experts to learn more about the intricacies of the field.
In this interview, we sat down with Kyungmin Lee, a PQ specialist with over 20 years of expertise, gained primarily with Renault-Samsung, to discuss what it takes to succeed as a PQ specialist, how brands benefit from giving PQ a platform, and the PQ equivalent of a conventional design review.
We will also be hosting a livestream on PQ later in March, which you can register for here. Now, let’s get into the interview.
Car Design News: How would you describe PQ?
Kyungmin Lee: To me, it quite literally refers to the perception of quality that customers have about a product or service. PQ encompasses not only the actual functional performance of a product or service, but also non-functional aspects such as design, finish, user experience and more. In other words, PQ represents the subjective impression and perception formed by consumers as they use or experience a product or service.
PQ goes beyond just the performance of a product or service; it also influences customer satisfaction and…
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