Designers

Seungmo Lim: “Car design must evoke human emotions”

By 2025-04-01T10:00:00

DPS 1 Seungmo L Kia (indoor sit)

Seungmo Lim, head of Kia design China, on balancing AI with human creativity and ensuring brand differentiation

Kia has had a presence in China for a long time. Kia Future Design China, was established in 2012 in Yantai, where we also have a big R&D centre. It’s between Beijing and Shanghai on a peninsula extending towards Korea. So Yantai is very close to South Korea, just about an hour and a half by plane.

From Shanghai to Yantai is also similar. Our Shanghai Kia Future Design China studio was established in 2012, but moved to Xintiandi in 2021.

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