By James McLachlan2024-02-21T15:58:00+00:00
Car Design News pays a visit to Afry in Gothenburg to catch up with head of design Rob Dolton. Fresh from a visit to consumer tech show CES, Dolton is critical of what he sees as ’techwashing’ , why designers need to bring back tactility and physical controls and the use of AI
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By James McLachlan and Freddie Holmes
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Experienced perceived quality specialist Kyungmin Lee explains how carmakers stand to gain from giving PQ a platform within the group
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Michael Simcoe, senior VP of design at General Motors will retire after 42 years at the company with GM’s Bryan Nesbitt to take over
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What are the nuances for perceived quality between high and low volume car brands? We spoke to someone who has worked on both sides
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