All articles by Guy Bird – Page 8
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The Designers Pt3: Seon-Ho Yeon, Kia
How ensuring the needs of the user are met is at the heart of Kia design
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The Designers Pt2: David Wilkie, CNH Industrial
Talking through the unique challenges of truck and tractor design with CNH's design director
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The Designers Pt1: Gorden Wagener, Daimler
Mercedes' VP of design on embracing digital thinking, working as a team and how design is essential in shaping the success of a brand
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Exclusive Q&A: Bentley’s design team explains the Bentayga
SangYup Lee and Darren Day talk us around the controversial new addition to Bentley's range
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Design Development: McLaren 570S
Behind the scenes of the car McLaren calls the “the most important in our short history”
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The Designers Pt13 – Laurens van den Acker, Renault Group
Renault’s VP of design on rethinking design icons, and introducing a new lifecycle of concepts
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The Designers Pt12 – Ryuzo Kubo, Lear
Lear's chief seating designer on creating high-quality products for ever-more aggressive interiors
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The Designers Pt11 – Thomas Ingenlath, Volvo
Volvo's VP of design on his future plans, and blending concept and production car design like never before
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The Designers Pt10 – Steve Mattin, Lada
Lada's design director on "trying to move the company 20 years ahead almost overnight"
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Q&A with Giorgetto Giugiaro on his lifetime of design
CDN's Lifetime Achievement Award winner talks us through his illustrious and lengthy career
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The Designers Pt9 – Chris Svensson, Ford
Director of Ford US design on how, thanks to the internet, global tastes are converging
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Cartier’s ‘Style et Luxe’ at Goodwood Festival of Speed 2015
A visit to Cartier’s haven of automotive design excellence is hands-down our favourite part of the weekend
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Villa d'Este Concorso d'Eleganza 2015
Sunshine, strident trousers and stunning cars at the Concorso d'Eleganza
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The Designers Pt6 – Ralph Gilles, FCA
FCA's design VP talks product strategy and what it takes to recruit the best talent
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Exclusive Q&A: Adrian van Hooydonk on the new BMW 7 Series
BMW Group design chief talks modern luxury, holistic design and making scents
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The Designers Pt3 – Ian Callum, Jaguar
Callum on the rise of the importance of interior design at Jaguar
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Designer Interviews: The Designers Pt4 – Mamoru Ishii, Subaru
Subaru's general manager of design reflects on a successful year
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The Designers Pt5 – Aamer Mahmud, Coventry University
An educator's take on the current state of car design
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The Designers Pt2 – Mark Adams, General Motors
Mark Adams, VP of design at GM Europe, talks us through his design philosophy for Europe, and how this will evolve as a host of new products come to market over the next few years.
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Design Development: Bentley EXP 10 Speed 6
Although starting within Bentley's advanced design department in Coventry, UK, VW Group's advanced design team was also involved in the concept's development. Head of interior design, Brett Boydell, explains: "We started about 18 months ago with the initial concept and ideation work in collaboration with the Potsdam design studio, and ...