In 2013, Volvo unveiled the Concept Coupé – a good reason for Flavien Dachet to take a look back at another Volvo coupé concept from 1979 – the Tundra
In the 1970s, Volvo built large and relatively pricey cars that were neither really luxurious nor real ‘people cars’. The 340 series began the brand’s expansion towards more affordable models and proved to be very successful worldwide. Still, it was not distinctive enough, nor attractive, or really Swedish. Aware of the problem, Volvo supplied Bertone, who just delivered the 262C, with a 343 platform to give a fresh vision on a mid-sized hatchback.
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