IN THIS ISSUE

RENAULT TWIN'Z

CHERY ANT

FERRARI LAFERRARI

KIA PROVO

LEXUS IS

RINSPEED MICROMAX

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RENAULT TWIN'Z

ZMAG IM SUMMER 13 Renaulttwinz Vehicle type   concept/electric city car
Design director   Laurens van den Acker
Project leaders   Anthony Lo, Axel Breun & Ross Lovegrove
Project manager    Philippe Ponceau
Interior designers    Ross Lovegrove, Matt Longbottom, Christopher Hermann (Lovegrove Studio)
Colour & trim designer   Nathalie Granger
Technical project manager    Minh Au Truong
Project started    January 2012
Project completed    April 2013
  Launch    Milan Design Week/April 2013 

 

British product designer Ross Lovegrove’s involvement with the Twin’Z project – the fi fth of Renault design director Laurens van den Acker’s ‘Lifecycle’ series, themed ‘Play’– came about as a result of his consultancy work with Renault during the spring of 2012. “Renault was looking for some fresh blood, and we had developed such a good working relationship with their team [during the consultancy] that it made sense to continue [with the Twin’Z],” says Lovegrove. “The internal [Renault] team had worked on an interior for a few months, and Laurens [van den Acker] said to me: ‘What do you think?’ I was frank and quite unforgiving – not to get a job – and said, ‘this doesn’t really take you anywhere’. Then Laurens asked me what we [Lovegrove Studio] would do.”

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CHERY ANT

ZMAG IM SUMMER 13 Cheryant Vehicle type   concept/electric city car
Corporate design director, Chery   James Hope
Design director   Hakan Saracoglu
Chief designer    Sergio Loureiro
Chief engineer    Chen Jun
Information analyst   Wang Jinghua
Project started    October 2012
Project completed    April 2013
Launch    Shanghai/April 2013

 

The Ant 2.0 concept that appeared at Shanghai in April follows in the footsteps of the original 2012 Ant concept in exploring the Chery’s vision for the future of urban transportation. Whereas the earlier model expressed its connectivity theme in a very literal way (by physically docking with its duplicate on the stand in the style of numerous Segway-inspired student concepts), the 2013 version does so in a more modern, sophisticated manner. Chery Motors’ corporate design director, James Hope, explains: “The project was spearheaded by the Department of Science and Research Laboratories, who created the previous Ant and wanted to highlight the cloud-based technology that they’re working on in relation to mobility. That is the main theme of the car – this link not just between vehicles, but also the people inside it and the outside world.”

Exterior and interior were developed in parallel, with the design shifting into Alias in November 2012. “I like to do it very loose at the beginning, to free the designers completely; if they’re going the wrong way, you can always steer them,” says Hope. “One team did something quite racecar-ish, for example, but I felt that this kind of ‘egg’ design was less polarising, more in line with the technology message. If you look at this rendering, you can see that the design is very organic - it blends the interior around the occupants in a safe way while still keeping a visual openness to the outside.”


FERRARI LAFERRARI

ZMAG IM SUMMER 13 Laferrari Vehicle type   production/hybrid supercar
Ferrari design director   Flavio Manzoni
Project manager   Johann Lemercier
Lead interior designer    Juan Manuel Lopez
Interior designers    Edwin Osorio, Roberto Mastruzzo
Project started    Summer 2010
Project completed    Winter 2012
Launch    Geneva/March 2013 

 

The LaFerrari hybrid-electric supercar is the first project to be completed by Ferrari design director Flavio Manzoni’s newly established, in-house design team. Its development was long and challenging, and focused above all on reducing weight. “There’s inspiration from the frame and the suspension of Formula 1 [cars],” says Manzoni of these early sketches. “We have this idea in Italian: ‘telaistico’, or ‘frame-inspired’. The concept was to keep part of the frame of the dashboard visible. So that’s why there’s the transverse crossbeam gathering the air vents – visible and floating… it’s completely separated from the volume of the main dashboard.”

“Behind the ‘boomerang’ is a mesh which covers all the electronics,” reveals Manzoni. “It was necessary to let them [the electronics] breathe, and the idea of the mesh is nice because it gives the feeling of transparency and lightness.”

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KIA PROVO

ZMAG IM SUMMER 13 Kiaprovo Vehicle type   concept/hybrid-electric coupe
Chief design officer, Kia   Peter Schreyer
Chief designer, Kia Europe   Gregory Guillaume
Interior team leader    Ralph Kluge
Interior designers    Florent Mennechet/James Moon
Colour & trim manager    Barbara Scheffler
Colour & trim designer    Katharina Hirner
Project started    Winter 2011
Project completed    Autumn 2012
Launch    Geneva/March 2013 

 

Work began on the hybrid-electric Provo coupe concept at Kia’s Design Centre Europe in autumn 2011. The interior design began in earnest in January 2012, by which time exterior models had already been produced. An internal design competition led to French designer Florent Mennechet’s design being chosen for further clay model development.

Colour and trim manager Barbara Scheffler and C&T designer Katharina Hirner took a restrained approach to the Provo interior. “We wanted to use straightforward materials: polished aluminium, carbon-fibre [and] leather. In this respect, we were kind of on the safe side,” admits Kluge. “What we struggled with during the process was deciding how much bling we wanted… for example in the centre console gear selector and MMI. These are things you wouldn’t usually see in a hardcore sports car, so this [balance] is something that we spent some time fine-tuning.”

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LEXUS IS

ZMAG IM SUMMER 13 Lexusis Vehicle type   production/executive sedan
General manager   Yo Hiruta
Chief designer   Tadashi Katagiri
Lead interior designer    Yasuhiko Mizuhata
Colour and trim designer    Maiko Watanabe
Project started    Spring 2009
Project completed    Winter 2012
Launch    NAIAS Detroit/January 2013 

 

TWork began on the third-generation IS sedan in Spring 2009. The interior design was influenced by the Lexus LFA’s three-dimensional cabin architecture, as illustrated by this final sketch. The instrument panel was given a cockpit-style look suited to sports driving, its horizontal layout reinforced from underneath by a console that sweeps dynamically towards the front.

A driver’s-eye view of the F-Sport production car’s interior. “The F-Sport version takes on more concrete LFA characteristics, such as an exclusive instrument cluster inheriting the LFA image, and wheels inheriting its design motifs,” reveals Katagiri. “The steering wheel shares design elements developed for the LFA; its circular padding makes it easier to get a sense of the centre of rotation.”

RINSPEED MICROMAX

ZMAG IM SUMMER 13 Rinspeedmicromax Vehicle type   concept/urban people mover
Project leader   Frank Rinderknecht
Interior designers   Peter Kägi, Alain Brideson
Colour & trim design (Hornschuch)    Johanna Axtmann & Ralf Imbery
Colour & trim design (Strähle + Hess)    Udo Sawall & Julia Reinke
Project started    July 2012
Project completed    January 2013
Launch    Geneva/March 2013 

 

Rinspeed has been making an impact at the Geneva motorshow with its forward-thinking ‘what if’ concepts for more than 20 years. Its 2013 MicroMAX urban commuter concept was particularly interesting from an interior perspective because it started with the novel premise of a cabin designed for standing rather than sitting in, as these CAD drawings from the early stages of the project illustrate. Forklift truck expert, Linde, provided the electric powertrain housed within the vehicle’s chassis.

These photos of the MicroMAX show car reveal how much light the large windows, low beltline and unusual roof design let into the car’s interior. Its roof features four lightweight panes of PMMA plastic with a transparent, scratch-resistant coating – just a few microns thick - by KRD Sicherheitstechnik.

Wanting a quick and easy release system suitable for a vehicle such as the MicroMAX – which may need to pick up and drop off many people when used in a car-sharing club, for example – supplier TRW came up with a new prototype seatbelt on which the belt is looped around a metal ‘finger’. To lock the seatbelt in place, you simply push the finger downwards. Rinderknecht is a big fan: “It’s way better than trying to grab a sliding buckle and probably not finding the socket hole in the seat. This system is more simple, but would of course require a change in the current law to make production.”

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