Lamborghini Design

Mitja Borkert: “We never look backwards. We always look ahead”

By 2025-04-15T10:00:00

DPS 1 Mitja B - Lambo - on wing by Charlie Magee (smile)_8513

Mitja Borkert, design director at Lamborghini, speaks to Car Design News about Lamborghini’s hybrid renewal and the beginnings of his exploration with AI

Lamborghini is about design and performance. Moreover we are about to establish a holistic approach regarding every touch point of design and recognition in front of the customer.

On a global level, our industry is evolving and many new markets are growing in terms of design. I still see that European design is strong because the traditional brands understand very well their DNA, as do brands in America. 

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