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Designworks’ yacht collab previews luxury interior

By 2023-06-13T10:57:00

BMW Designworks x Tyde Yachts the Icon HMI render

A new kind of luxury yacht is born out of a unique collaboration and may preview the executive ‘car’ of the future

Cannes is known by most of the world by its famous film festival and the glitterati that event attracts. But something completely new was recently introduced at Cannes — not on the silver screen, but out in the harbor. BMW Designworks and TYDE Yachts introduced THE ICON, a new type of personal luxury yacht.

Is THE ICON the future of the luxury sedan — a watercraft as a new executive ‘car’? Think of the many cities that currently have, or historically have had, strong waterways. Not just Venice, but Milan, New York, Amsterdam, Seattle, Hong Kong, Bangkok, St. Petersburg, and yes, London, just to name a few. In an era of rising sea levels, have BMW and TYDE just shown us future?

With a…

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