Already in a multi-faceted role, Hyundai Motor Group’s top designer and President will take on additional responsibilities at the newly created HMG Global Design Division
Industry high-flyer Luc Donckerwolke is clearly adept at juggling plates. Chief creative officer for Hyundai and Genesis (where he has also recently served as chief brand officer), not to mention being promoted to President of Hyundai Motor Group in December, the Belgian designer has now been given another insignia on his shoulder sleeve: chief design officer of HMG Global Design Division.
In a refreshingly honest interview this summer, Donckerwolke told CDN how senior figures at Hyundai have embraced the role of design in the wider organisation, bringing him into the C-suite and ultimately accelerating the brand’s exploration (and success) with…
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