Architect and design historian Karl Smith reflects on the stands of the show floor at Geneva, designed as always to present the brand and its cars in the best possible light
The design of the automotive show stand is a delicate endeavour – as much art as science. It must draw the attendees to itself so that the cars may be displayed most effectively. And yet, it also must step back and let the cars be the stars.
Although the Geneva show was smaller this year than in the pre-pandemic days, there was still much to see in terms of stand design. After a couple of days touring the show, Car Design News selects the top five for your review, displayed in rank order, starting with the winner.
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