With models like the Cadillac Lyriq and the Hummer EV, General Motors believes the future is electric. What better way to usher in a new era than with a new logo
General Motors has redesigned its logo for the first time in 60 years to herald its all-electric future, and it is all about the ‘m’. The imperious all-caps GM of the last half century is gone, replaced by a lower-case interpretation with the ‘m’ of the acronym suggestive of an electric plug – albeit a British three-pronged version. Gone too is the underline, which is now truncated to sit exclusively below the ‘m’.
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