2019-06-27T09:54:00+01:00By Drew Meehan
Drew Meehan looks at a new Chinese car brand designed ‘from the touchscreens out’. The brand’s English name is Leading Ideal, but in Chinese it’s *Lixiang Zhizao*, a play on founder Li Xiang’s name. And that founder is key to understanding the brand. A non-university educated web billionaire, he’s sometimes referred to as the Elon Musk of China (even by the spokeperson on the show floor at Shanghai 2019). He founded Autohome, a website that provides information about car purchasing and ownership, in 2005, when the Chinese car market was just starting to grow, and he’s never looked back.