Students

Pforzheim students collaborate with OEMs for latest project

By 2024-10-10T17:28:00

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In the first of a series of articles, Car Design News looks at the recent cooperation between OEMs and Pforzheim University. Course leader Kurt Beyer discusses the motivation for these joint projects and, in particular, the work done in conjunction with Geely

Every design school puts its students’ work on show to celebrate the effort that went into it, but Pforzheim generally seems to go a little further than some. In February, course leaders decided to move proceedings into the centre of town away from the main campus, occupying two huge floors to showcase the myriad projects of everyone from those one year into their studies to final year graduates. 

A key component to the course is the connection with local carmakers, who are only too willing to help set a brief for students to work on. This summer saw Kia, Geely and MAN Truck & Bus involved with both exterior and interior projects on the table. Course leader Kurt Beyer told Car Design News that there are obvious benefits to these kind of collaborations.

“Our Transportation Design department is famous for its close relationship with the industry; it’s a win-win situation for…

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