Related video
GenAI a ‘source of early inspiration’ says Audi designer
As a studio engineer prior to his current role at Audi, Daniele Sirigatti knows how designers work — and what makes them tick.
For the last few years now he and his team have been building their experience in Generative AI, or GenAI for short, applying it early on in the design process to find new sources of inspiration. Here he tells Ultima Media’s chief content officer, Christopher Ludwig, about the opportunities ahead and why the team was “ahead of the hype” when it came to AI.
Read a summary of the Design4Production show for free.
Latest video
Related articles
More Video and Audio
-
-
Article“I love what I do” Chris Benjamin, Scout Motors
Scout chief design officer Chris Benjamin speaks to Car Design News
-
ArticleWatch: Catherine Ciftci, Pangea at Car Design Dialogues Detroit 2024
Catherine Ciftci, Senior Design Manager for Pangea, discusses their role in helping designers take concepts and turning them into reality
No comments yet