Robin Page, design director at Bentley, explores how a new design language might be exactly what electrification needs
This year the slow-down in electrification has been the main topic. We knew electrification was going to be unpredictable – would the trend accelerate, flatline or drop? Six years ago we were super-convinced and excited that electrification was going to explode, but now a lot of brands are reconsidering their portfolios, for the near future anyway.
Electrification can be looked at in a couple of ways: you could say it needs a new design language or that it’s just a new powertrain and you’ll create new designs going forward anyway. Of course, electrification can alter the proportions of the car, wheelbases, open or closed front grilles and the technologies you put inside.
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