UX prevails at CES 2025

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Read on for an overview of the UX-related launches at CES 2025 

CES (formerly the Consumer Electronics Show) has become a staple of the automotive events calendar but perhaps less so for the design crowd. That is changing as the car itself becomes more digital-forward and in many ways the show in Las Vegas is a barometer for what’s to come for future vehicles.

It is no secret that handheld gadgets, gaming, TVs and digital assistants have already infiltrated the cockpit with startling efficiency. That is only set to ramp up judging by this year’s CES – Hisense revealed a 136-inch smart TV with built in digital assistants, while Samsung has showcased its AI Companion that aims to boost the utility of its TVs. There are plenty of other examples. 

Today, the car’s the human-machine interface (HMI) is being shaped by similar trends: artificial intelligence, bigger more functional screens, new navigation systems and even content-streaming side windows. Here is a brief round-up of what we have seen on the UX front so far.

Windows that become screens

Suggestions that we had reached ‘peak screen’ with the onset of pillar-to-pillar touchscreens were tempting fate. Now, even the side windows are set to become content-ready.

Continental has…

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